Getting Social Even If You’re Unsociable

Info and Resources for People Busy Making It Rain

This page contains information I’ve found useful as I learn to market my small business. I’m learning so much at once, so sharing here helps me organize it all. Below you’ll find basics and tips to clarify your brand and your core message, along with the supporting pieces like image editing and social posts.

Good to Know
I don’t have a personal Instagram account. I started using IG around 2018 to promote a fabulous burlesque festival I work with as a social media contributor. My social media of choice is Twitter, which I’ve been using actively since around 2008.

I use Canva to create graphics, so some of the links in the images section are Canva-specific.

I’m not an expert on any of these topics, just want to make my notes available in hopes of easing this part of your journey. As always, take what’s useful and leave the rest. You know your business best, so trust your judgment.

Updated 03 May 2021 with IG post types and How to schedule your TikToks


Social Media

Use your social account names for free promotion: IG and Twitter

Social Media Posting

Checking emoji appearance across devices

IG features and types of content: Posts vs. Stories vs. Reels vs. Live vs. IGTV…

Video post batch creation

Batch creating posts

Best times to post by platform

Free post scheduling tools: Later and Buffer

HOW TO SCHEDULE TIKTOKS

Other Ways to Get Paid

Images and Product Photos

Free stock images

Add image text to help clients find you

Simple way to increase SEO with your images

Protect against Scams


Branding

Branding your business: 5 things to know about your target audience (YT video)


Social Media

Get Free Promotion with Your Social Account Names

On IG and Twitter, you can edit your name (not your @username that you enter to login) as often as you like.

IG requires shorter names, just 30 characters (correction – I initially typed “20” here) including spaces. IG names are best used for your job title/ focus area/ offer that will be ongoing for a few weeks. You can only change your name twice within 14 days, so it’s better to include details that don’t change too often.

Where to find the name setting: IG > tap your profile picture > Edit Profile > Name

Your Twitter name can be up to 50 characters and can include emojis, so you could use it to promote your next event, for example, “Kat 04/15 Yoga in the Sun – Donation based”. Yep, ALL of that adds up to just 44 characters. You can change your Twitter name as often as you like, so it’s perfect for flash sales or new offerings. Use your 50 characters wisely! 🙂

Twitter > Profile > Edit Profile > Name


Social Media Posting

Image sizes for web are usually listed in pixels (px) as width by height (ex. 320 px x 720 px is a tall, narrow image AKA portrait or vertical orientation). Some social media platforms may set media size requirements in pixels and/ or aspect ratio requirements.

Video sizes are often listed as aspect ratios (width:height) rather than actual sizes. Standard video aspect ratios include widescreen (16:9), square (1:1), and vertical (9:16, 4:5, 2:3).

Checking Emoji Appearance across Devices

Using emojis in posts can increase engagement, since getting people to engage requires that your post first catches their attention. I like posting from a PC rather than from my phone because I find it easier to edit text that way. To use emojis from a physical keyboard, one method is using an emoji website where you can copy any emoji to paste into your text.

Whether you’re posting from mobile or otherwise, consider checking how your emoji appears on different devices. While simple emojis like the magnifying glass and lightning bolt look very similar across devices, check out how different the bouquet emoji can appear depending on the viewer’s browser or device.

Tip: scroll down on this site to see related emojis and emoji collections, helpful when you’re trying to find something specific.

Facebook Media Requirements

Fb Images: 10 MB max file size
Videos: 1 second to 40 minutes long, aspect ratios between horizontal 16:9 or vertical 9:16

IG Types of Content and Media Requirements

How to post to IG from your desktop using Google Chrome: Visit IG in Chrome, right click anywhere on the screen, then click Inspect. Click the upper R icon that looks like a phone and tablet together. Reload the page and close the Inspect window with the small x in the R corner. You can now use the + at the bottom of the screen to post the same way you would from your phone.

IG post/ feed post: Photo or video with caption, videos 3 seconds to 60 seconds long, up to 30 hashtags
A user’s feed includes posts from accounts and hashtags they follow, along with suggested accounts. IG posts can be seen by anyone whether they follow you or are browsing (unless your account is private, of course). Photos width max is 1080 px (pixels).

Carousels are posts that allow you to share up to 10 photos and videos as one post.

IG Story: Photo or video, no caption, up to 10 hashtags, can @mention up to 10 users, disappears after 24 hours
IG Stories are primarily seen by your followers. Great for promotional content. I use stories for my card of the day videos. Shoot stories vertically with your phone’s built-in video app or the video app of your choice, then edit on your phone or computer.

Stories can be saved to your profile as highlights, which keeps them visible until you remove them, rather than disappearing after 24 hours. Where stories appear: “A colorful ring will appear around your profile picture, and people can tap it to see your story. Photos and videos from your story don’t appear on your profile grid. Your profile picture will appear in a row at the top of your followers’ Feeds, and they can tap it to see your story.”

Other features to add interest to stories: “Tap Boomerang at the bottom of the screen, then tap the circle at the bottom to take a burst of photos that loops forward and backward. Tap Superzoom to take a video that automatically zooms in on an object and plays a dramatic sound. Tap anywhere on the screen to select an area or object to zoom in on, then tap the circle at the bottom to start recording.”

IG Reel: Video up to 30 seconds with full caption, up to 30 hashtags
You can create a reel from one video or multiple video clips that add up to 30 seconds. “If you share your reel to Explore, it can also be seen on the Reels section of your profile.”

IG Live: Live video, add up to 3 guests to your broadcast, can be shared to IGTV when ended
“Live broadcast replays on IGTV won’t include any likes or comments from your original live video. The number of viewers for your live broadcast will restart once you share it to IGTV. You won’t be able to edit or trim your live broadcast before sharing it to IGTV.”

IGTV: Video 1-15 minutes long*, mp4 format, vertical or horizontal, can show replays of IG Lives after they end
“You can upload a vertical video with an aspect ratio of 9:16 or a horizontal video with an aspect ratio of 16:9. Videos should have a minimum frame rate of 30 FPS (frames per second) and minimum resolution of 720 pixels. The maximum file size for videos that are 10 minutes or less is 650MB. The maximum file size for videos up to 60 minutes is 3.6GB.”

*IGTV uploads can be up to 15 minutes long when uploading from mobile, or up to 60 minutes long when uploading from the web.

Schedule IGTV from Fb Creator Studio after selecting the IG icon in the top center of the page.

Pinterest Media Requirements

Videos: 4 seconds to 15 minutes, mp4/ mov/ m4v file types, standard aspect ratios (widescreen 16:9, square 1:1, and vertical 9:16/ 4:5/ 2:3)

TikTok Media Requirements

Video ONLY: 3 seconds to 3 minutes
Max video resolution: HD or 1080p at the most! (No 4k or ultra-HD fancy resolutions, found in your device’s camera settings, because TikTok won’t upload them.)

Twitter Media Requirements

Twitter supported file types: JPEG, PNG, GIF
Images: 5 MB max file size
GIFs: 15 MB max file size
Videos: 5 seconds to 2 minutes long

Video Post Batch Creation

Here’s how I create a card of the day videos for a week at a time and schedule to multiple social accounts. You can use this method for so many kinds of posts. I get comfortable, position my phone holder, and make 7 quick videos at once, same format, same deck, just making one switch for each new day.

Video orientation: vertical for TikTok, horizontal for YouTube (this refers to the direction of your phone while recording, upright or turned sideways. See how much difference the correct orientation makes on my TikTok @dreamstarot.)

Optimum video length if posting to IG, TikTok, Twitter: 5 seconds to 60 seconds

Batch Creating Any Type of Posts

Free workshop: Create 30 Days of Viral Content (referral link, but workshop is totally FREE)

>> How to get your brand colors set up in Canva >> Check this one out for how to use the Color Palette Generator, a GREAT tool from Canva to get the exact colors from an image, even if you don’t use Canva to design.

Set up branded templates in Canva

How to batch design in Canva and save time

Viral IG Story Boosters ($29.99, referral link)

Want all your social posts done for you with quality templates? Get a 30-day strategic plug-and-play content plan using the 5C Viral Content System (referral link)

Best Times to Post by Platform

When considering the best times to post, remember that the times people are most active on a social network are usually the times other businesses are most active. You may want some of your posts published when the platforms are less active/ “quieter” to stand out more.

Later’s Best Times to Post on IG (January 2021)

Sprout Social’s Best Times to Post on Social Media (August 2020)

Rival IQ’s 2021 Social Media Industry Benchmark Report (February 2021)

If you find this information useful, please consider buying me a coffee.

Free Tools to Schedule Your Social Posts

**Schedule Your TikToks**
Login to TikTok on web (you’ll need to setup your email and password even though you already have an active account). Click the cloud icon near the upper R to upload a video, then you can choose to schedule the post with the slider at the bottom of your screen.

Later, Social Media Scheduling Tool

Using a free Later account* (referral link), you can upload your image or video once and schedule it to Fb, IG, Twitter, and Pinterest. Free accounts start with 30 scheduled posts per social profile per month (ex. 30 IG posts and 30 tweets for the month of April). You can upload as many images as you like to your media library though. I like Later’s calendar view because you can drag and drop your images to the time/ date you want to schedule them.

Later to IG Posts
IG Business profiles can Auto Publish single-image and video posts in Later (auto-publish = fully automated/ scheduled). Creator profiles can only publish through push notifications in Later. How it works: to publish through push notification, Later notifies you on your device at your scheduled publishing time to tap through the prompts to publish. Personal profiles can only publish through push notifications in Later.

Later to TikTok
Later (referral link) requires paid subscription $$$ to schedule to TikTok, and you still must open a Later push notification to post scheduled TikToks–it’s a user friendly process though. To batch videos on TikTok for free, you need to save them as drafts.

*The Later referral link gets both of us 10 additional IG posts per month on the free plan (awarded after you create an account and post to IG with the account).

Buffer, Social Media Scheduling Tool

A free Buffer account also allows you to schedule social posts to multiple platforms. Instead of a per profile per month post limit like Later, Buffer allows you to queue up to 10 posts for each account. As soon as one post is published, you can add another. I’ve used Buffer to grow 2 personal Twitter accounts to 4k+.

Scheduling IG stories requires a paid scheduling plan, such as Hootsuite for $49/month (May 2021) or Buffer $35/month (May 2021).


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Other Ways to Get Paid

Buy Me a Coffee combines the function of the PayPal donate button with Patreon-style memberships, but it’s wayyy simpler and quicker to set up.

See my page here: http://buymeacoffee.com/dreamstarot

Sign up to create your own page: buymeacoffee.com/?via=dreamstarot (referral link).


Other Ways to Get Things Done

I’m trying Fiverr for payment integration and will update once I’ve completed an order there (20% off your first purchase with referral link). Even just from Fiverr’s welcome email listing the web maintenance and graphic design services available, I’m super excited to finally focus more on my Tarot work and less on failing at getting PayPal buttons to display properly on WordPress.

Images and Product Photos

Free Stock Images–Whoo!

When downloading ANY free images, fonts, or other resources to reuse, be sure to read the terms. Some are only free for personal use, not business use.

Selection of free graphics, photos, or fonts refreshed each week from Creative Market

70k free photos and vectors at DesignPhotos (referral link)

Free graphics including mockups, Cricut files, Lightroom presets, and backgrounds at Design Bundles (licenses for commercial use INCLUDED)

And free fonts at Font Bundles (licenses for commercial use INCLUDED)

If you find this information useful, please consider buying me a coffee.

Add Text to Images to Help Clients Find You

Add your @username or website to your images to accomplish 2 goals. First, you’re helping potential clients find you, even if they only see your image without the post. Second, it’s an easy step to prevent lazy image thieves. You might place your @username or website near an edge or somewhere within the image, so it’s not distracting but it’s also not easily cut off by cropping. Take credit for your original images!

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Save your images for your website, social media, and sales platforms with filenames that contain your business name or keywords for your product or service. Same goes for the alt text on your images. This increases the likelihood that your pages/ posts/ items appear higher in search results.

However, do not keyword-stuff! Only use 1 or 2 relevant keywords that are clearly related to each photo. For example, for the image below, I’d use this alt text: “Stephanie Dreams Tarot deck, vintage style Tarot cards”.

Social Media Image Sizing

Sprout Social’s Always Up-to-Date Guide to Social Media Image Sizes (updated March 2021)

List of sizes for IG posts, reels, and stories


Optimize Etsy Listing Photos for More Sales

Details to Include in Your Etsy Listing Images

Most people scroll through Etsy listing photos on mobile without opening descriptions. Open Etsy and look how far down the listing the description section is, and even then, it’s a drop-down, which means an extra click. The easier it is for people to figure out if your product meets their needs, the better.

So, your photos/ images must do the heavy lifting if you want people to buy. I’m not talking strictly about photographs though. See the video below on creating images that boost your Etsy sales by including helpful info.

What your listing images should do

Etsy tip: don’t type out etsy.com/shop/dreamstarot, instead use shopname.etsy.com, ex. dreamstarot.etsy.com!

Etsy Listing Image Sizes

If your listing photos are different shapes (like vertical and horizontal orientation) or different sizes, people see awkward gaps when scrolling them. Save all your Etsy listing images to the same dimensions. Make it easy by creating a custom size Canva project (2,700 x 2,025 pixels), then inside that project duplicate the page, and drag each new image into that project.

Why Etsy image size and shape matter (Note that this video includes last year’s sizing, current size below)

Etsy listing photo ratio: 4:3 (Take photos in 4:3 aspect ratio so they’re WIDER than they are tall)

Listing photo size: 2,700 x 2,025 pixels (updated for 2021, 3,000 x 2,250 pixels was for 2020. I verified that this size looks perfect on mobile and desktop!)

Etsy photo file size: 1 MB or less (everything I’ve created/ edited in Canva is easily in range, no problems uploading to Etsy)

Etsy listing video: Up to 15 seconds, no audio
Etsy listing videos are perfect for showing your product or service in action. There’s no audio, so you may want to add text to your video.

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Protect Yourself against Scams

Sign up for a virtual card at with Privacy to designate a one-time amount that may be charged to a unique card number. Avoid getting scammed or overcharged. Here’s my referral link: https://privacy.com/join/UT6EN. We both get $5 credit when you use this referral link.

If you find this information useful, please consider buying me a coffee.